Privacy Policy

Last updated: 13 October 2026

TrendLit Publishing Private Limited ("TrendLit", "we", "us" or "our") respects your privacy and is committed to protecting the personal data entrusted to us.

This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you visit our website at https://trendlitpublishing.com/, browse our online store, purchase our products, contact us, subscribe to our communications or otherwise interact with us.

We operate our online store using Shopify and may work with payment service providers, delivery companies, technology providers and other service partners to operate our business.

This Privacy Policy should be read together with our Terms of Service, Refund Policy, Return Policy and Shipping Policy.

We handle personal data in accordance with Singapore's Personal Data Protection Act 2012 ("PDPA") and other applicable data protection laws.

1. Who We Are

TrendLit Publishing Private Limited is a Singapore-based publishing company offering books, publications, literary products and selected merchandise.

Company name: TrendLit Publishing Private Limited

Business address: 37 Tannery Lane, #05-09, Tannery House, Singapore 347790

UEN: 202013008D

Website: https://trendlitpublishing.com/

Email: contact@trendlitpublishing.com

Telephone: (+65) 6980-5638

WhatsApp: (+65) 8896-1946

For questions about this Privacy Policy or the handling of your personal data, please contact us using the details above and mark your enquiry "Privacy / Data Protection Officer".

2. Personal Data We Collect

"Personal data" generally refers to data, whether true or not, about an individual who can be identified from that data alone or from that data together with other information to which an organisation has or is likely to have access.

Depending on how you interact with us, we may collect the following categories of personal data.

2.1 Identity and Contact Information

This may include your name, email address, telephone number, billing address, delivery address, company or organisation name, and other contact information you provide to us.

2.2 Order and Transaction Information

When you place an order, we may collect information about the products purchased, order number, order date, quantities, prices, discounts, shipping charges, delivery instructions, payment status, refund history and related transaction records.

2.3 Payment Information

Payments may be processed through Shopify and the payment providers made available at checkout.

Depending on the payment method, the relevant payment provider may process payment card details, billing information, transaction identifiers and other information required to authorise or complete a transaction.

We generally receive information necessary to confirm and reconcile payments, such as payment status, transaction references and limited payment-method details. We do not intend to collect or retain full payment card details directly through our own customer-service channels.

Payment information is handled subject to the applicable payment provider's terms and privacy policy.

2.4 Account and Customer-Service Information

If you create an account, contact us or make an enquiry, we may collect account details, correspondence, feedback, order-related communications and information reasonably necessary to respond to your request.

This may include information you provide by email, telephone, WhatsApp, website forms or other communication channels we use.

2.5 Website, Device and Usage Information

When you visit our website, certain information may be collected automatically through Shopify and, where enabled, cookies, analytics tools and similar technologies.

This information may include your IP address, browser type, device characteristics, approximate location derived from technical information, referral source, pages visited, products viewed, cart activity, timestamps and interactions with our website.

The information collected depends on the website features, privacy settings, cookies and third-party tools in use.

2.6 Marketing and Communication Preferences

If you subscribe to our newsletter, sign up for promotional communications or otherwise agree to receive marketing messages, we may collect your email address, telephone number where applicable, subscription preferences, consent records and information about your communication preferences.

We may also record whether a marketing message was delivered or whether you interacted with it, where our communication service provides such information and the collection is permitted.

2.7 Other Information You Choose to Provide

You may voluntarily provide additional information when submitting a review, responding to a survey, participating in a promotion, contacting us about a product or taking part in an activity organised by TrendLit.

Please avoid sending sensitive personal information unless it is genuinely necessary for the matter being discussed.

3. How We Collect Personal Data

We may collect personal data through the following channels:

• Directly from you when you place an order, complete a form, register an account, subscribe to a newsletter or contact us.

• Automatically through our website, Shopify and the relevant cookies or technologies enabled on the store.

• From payment providers and delivery partners when necessary to process transactions, verify payment status or manage fulfilment.

• From third-party platforms or service providers where you interact with our business through those services and the collection is permitted.

• From publicly available sources where appropriate and lawful for a relevant business purpose.

• From other persons who provide information on your behalf, where permitted by law.

Where required, we will notify you of the purposes for which personal data is collected, used or disclosed and obtain consent or rely on another lawful basis permitted under applicable law.

4. Why We Collect and Use Personal Data

We collect, use and disclose personal data only for purposes that are reasonable and appropriate in the circumstances and permitted under applicable law.

These purposes may include the following.

4.1 Processing and Fulfilling Orders

We use relevant information to:

• Process purchases and confirm orders.

• Verify payment status and reconcile transactions.

• Prepare, pack and dispatch products.

• Arrange delivery and communicate tracking information.

• Respond to delivery issues, missing items, damaged products and other fulfilment enquiries.

• Process eligible cancellations, returns, exchanges and refunds.

4.2 Customer Service

We may use your contact and order information to respond to enquiries, investigate complaints, provide product information, resolve disputes and communicate updates concerning your purchases.

4.3 Operating and Improving Our Website

We may use website and usage information to maintain website functionality, troubleshoot technical issues, understand general customer activity, improve navigation and evaluate the performance of our online store.

Where analytics or similar technologies are used, their operation will depend on the relevant tools, privacy settings and applicable consent requirements.

4.4 Marketing and Promotional Communications

Where permitted by law and subject to applicable consent requirements, we may use your contact information to send newsletters, product announcements, publication updates, promotional offers, event information and other communications relating to TrendLit.

You may unsubscribe from marketing emails using the unsubscribe link provided in the message or contact us to update your preferences.

We will not treat a purchase or the provision of an email address as unrestricted permission to send all forms of marketing communications.

Where you withdraw consent to marketing, we will stop the relevant marketing communications within a reasonable period, subject to applicable law. We may retain limited information necessary to record your preference and ensure that it is respected.

4.5 Fraud Prevention and Security

We may use relevant information to verify transactions, detect suspicious activity, protect customer accounts, investigate suspected fraud, maintain website security and prevent misuse of our services.

4.6 Legal and Administrative Obligations

We may process personal data to maintain business records, comply with applicable accounting, tax and legal requirements, respond to lawful requests, establish or defend legal claims and exercise or protect our legal rights.

4.7 Business Operations

We may use relevant information for internal administration, business planning, customer-service quality assessment and the management of our relationships with customers and service providers, subject to applicable law.

If we intend to use personal data for a new purpose that requires consent or further notification, we will take the steps required by law before doing so.

5. Consent and Withdrawal of Consent

Where consent is required, we will seek it in accordance with applicable law.

You may withdraw consent for the collection, use or disclosure of your personal data by contacting us with reasonable notice.

Before processing a withdrawal request, we may need to verify your identity and clarify the scope of the request.

We will explain any reasonably foreseeable consequences of the withdrawal where relevant and cease the affected processing where required by law.

Please note that withdrawing consent may affect our ability to provide certain services. For example, if you ask us to delete information necessary to fulfil an outstanding order, we may be unable to complete that transaction.

We may continue to retain or process certain information where permitted or required by law, including information needed for accounting, fraud prevention, legal compliance or the establishment or defence of legal claims.

Withdrawing marketing consent does not automatically cancel an existing order or prevent essential communications relating to that order.

6. When We Disclose Personal Data

We do not disclose personal data indiscriminately. Where necessary for the purposes described in this policy, we may disclose relevant information to the following categories of recipients.

6.1 Shopify and E-commerce Service Providers

Our online store is powered by Shopify. Shopify and its relevant service providers may process personal data to provide hosting, checkout, customer-account, order-management, security and other e-commerce functions.

Shopify's own privacy practices are described in its Consumer Privacy Policy.

6.2 Payment Providers

Payment providers may receive information necessary to authorise payments, process transactions, detect fraud, manage disputes and provide payment-related services.

The specific information shared depends on the payment method and provider used.

6.3 Delivery and Logistics Providers

We may share your name, delivery address, contact number, order details and delivery instructions with couriers, postal operators, fulfilment partners and logistics providers to deliver your purchases and manage delivery issues.

6.4 Technology, Website and Business Service Providers

We may use third-party providers for website maintenance, information technology, data storage, customer support, communications, accounting, security and other operational functions.

Such providers may process personal data on our behalf or as independent organisations, depending on their roles and the services provided.

6.5 Marketing and Analytics Providers

Where we use email-marketing platforms, website analytics services, advertising tools or similar integrations, relevant information may be shared with those providers to deliver communications, measure campaign performance, understand website usage or manage advertising.

The providers and information involved will depend on the tools actually enabled on our store.

6.6 Professional Advisers

We may disclose relevant information to lawyers, accountants, auditors, insurers and other professional advisers where reasonably necessary for business administration, legal advice, compliance or the protection of our rights.

6.7 Legal, Regulatory and Other Permitted Disclosures

We may disclose personal data where required or authorised by law, pursuant to a lawful request from a competent authority, or where reasonably necessary to investigate suspected fraud, protect safety or establish, exercise or defend legal claims.

6.8 Business Transfers

If TrendLit undergoes a merger, restructuring, sale of assets or another business transaction, personal data may be disclosed to relevant parties where reasonably necessary for the transaction and subject to applicable confidentiality and data protection requirements.

We do not authorise third-party service providers to use personal data entrusted to them by us for unrelated purposes where such use is prohibited by applicable law or our agreements with them.

7. Overseas Transfers of Personal Data

Some service providers supporting our website, payment processing, communications, hosting or fulfilment may process or store personal data outside Singapore.

Where personal data is transferred outside Singapore, we will take steps required by the PDPA to ensure that the transferred personal data receives a standard of protection comparable to that required under the PDPA, unless an applicable exception or exemption applies.

The countries in which personal data may be processed depend on the services, systems and integrations used by our business.

We do not promise that all personal data will be stored exclusively in Singapore.

8. Cookies and Similar Technologies

Our website and its service providers may use cookies, pixels, local storage and similar technologies to support website functionality, maintain sessions, remember preferences, measure website usage and, where enabled, support marketing or advertising.

These technologies may collect information about your device, browser and interactions with our website.

8.1 Essential Technologies

Certain technologies may be necessary for core store functions, such as maintaining a shopping cart, enabling checkout, supporting security and remembering essential preferences.

Disabling these technologies may affect the operation of the website or prevent certain functions from working correctly.

8.2 Analytics and Marketing Technologies

Where enabled, analytics and marketing technologies may help us understand website traffic, assess product interest, measure promotional performance or deliver relevant advertisements.

Their operation will depend on the relevant integrations, your privacy preferences and any consent required by applicable law.

8.3 Managing Cookies

You can manage cookies through your browser settings and, where available, the cookie preferences or consent controls provided on our website.

Blocking or deleting certain cookies may affect the functionality of our store.

Shopify also provides customer privacy settings and cookie-banner features. We may use these or compatible tools, depending on our configuration.

For more information about Shopify's handling of personal data, please refer to Shopify's privacy documentation linked above.

9. Data Security

We take reasonable administrative, technical and organisational measures to protect personal data in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal and similar risks.

These measures may include access restrictions, appropriate account permissions, secure service-provider arrangements, staff procedures and the use of security features available through our technology providers.

We also take reasonable steps to ensure that personal data is accessible only to persons who need it for legitimate business purposes.

However, no method of electronic transmission, online storage or security control can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.

If you believe that your account or personal data has been compromised, please contact us promptly.

10. Retention of Personal Data

We retain personal data only for as long as it is reasonably necessary for the purposes for which it was collected or as required or permitted by applicable law.

The retention period depends on the type of information and the circumstances in which it was collected.

For example:

• Order and transaction records may be retained to fulfil contractual obligations, manage refunds and disputes, and meet accounting or legal requirements.

• Customer-service correspondence may be retained for a reasonable period to resolve enquiries and maintain relevant business records.

• Marketing contact information may be retained while you remain subscribed, subject to your preferences and applicable law.

• Technical logs and analytics information may be retained according to the settings and retention practices of the relevant service providers.

When personal data is no longer required for a business or legal purpose, we will take reasonable steps to delete, anonymise or otherwise dispose of it appropriately.

Some information may remain in backups or records held by service providers for a limited period in accordance with their retention arrangements, legal obligations and technical processes.

11. Your Rights and Choices

Subject to the PDPA and any applicable exceptions, you may make requests concerning your personal data.

11.1 Access Requests

You may request access to personal data about you that is in our possession or under our control, together with information about how it has been used or disclosed within the preceding 12 months, subject to applicable law.

11.2 Correction Requests

You may ask us to correct an error or omission in your personal data.

Where appropriate, we will take reasonable steps to correct inaccurate or incomplete information and, where required by law, communicate the correction to relevant organisations to which the information was previously disclosed.

11.3 Withdrawal of Consent

You may withdraw consent for relevant processing by contacting us, subject to the conditions and consequences explained in Section 5.

11.4 Marketing Preferences

You may unsubscribe from promotional emails using the link in the message or contact us to update your marketing preferences.

Unsubscribing from marketing does not prevent us from sending essential service messages about an existing order or other communications we are legally permitted or required to send.

11.5 Requesting Deletion

You may contact us to request the deletion of personal data where appropriate.

We will assess the request under applicable law. We may need to retain certain information for legal, accounting, security, contractual or dispute-resolution purposes, even if you no longer wish to receive marketing communications.

11.6 How to Make a Request

Please email contact@trendlitpublishing.com with the subject line "Personal Data Request".

Describe the information or action you are requesting. We may ask for additional information to verify your identity and locate the relevant records.

We will handle your request in accordance with applicable legal requirements and inform you if we need further information or cannot fulfil a request in full.

12. Marketing Communications

We may send promotional communications where permitted by law and where the relevant consent or other applicable legal requirements have been satisfied.

These communications may include information about new publications, book launches, merchandise, events, offers and other TrendLit activities.

You can opt out of marketing emails by clicking the unsubscribe link in the relevant email. If you receive marketing messages through another channel, you may contact us to manage your preferences.

We will process opt-out requests within a reasonable period and in accordance with applicable law.

We may retain a limited record of your opt-out preference to ensure that we do not inadvertently resume marketing communications.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment services or other external resources.

When you visit an external website or interact directly with a third-party service, that organisation's own privacy policy and terms may apply.

We do not control the independent privacy practices of third-party websites and encourage you to review their policies before providing personal data.

This does not affect any responsibility we may have under applicable law for our own collection, use or disclosure of personal data.

14. Children's Personal Data

Our website is intended primarily for customers and other persons who can lawfully enter into the relevant transactions.

If we become aware that personal data has been collected in circumstances where consent or another legal requirement has not been satisfied, we will take appropriate steps to address the situation in accordance with applicable law.

Parents or guardians who have questions about personal data provided by a child may contact us for assistance.

15. Data Breaches

If we become aware of a personal data breach, we will take appropriate steps to investigate, contain and assess the incident, mitigate potential harm and comply with applicable notification requirements.

Where the PDPA requires notification to the Personal Data Protection Commission and affected individuals, we will make the necessary notifications as soon as practicable in accordance with the law.

We will also take reasonable steps to address the cause of the incident and reduce the likelihood of recurrence.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website features, technology providers, data-processing practices or legal obligations.

The latest version will be published on our website with its updated date.

If a material change requires further notification or consent under applicable law, we will take the necessary steps.

We encourage you to review this page periodically to remain informed about how we handle personal data.

17. Contact Us

If you have questions, concerns or requests concerning this Privacy Policy or the handling of your personal data, please contact:

TrendLit Publishing Private Limited

Email: contact@trendlitpublishing.com

Telephone: (+65) 6980-5638

WhatsApp: (+65) 8896-1946

Business address:

37 Tannery Lane, #05-09, Tannery House
Singapore 347790

UEN: 202013008D

Please mark your enquiry "Privacy / Data Protection Officer" so that it can be directed to the appropriate person.